Effects Of Postmodernism In Relation To Communication

And Society Essay, Research Paper

The movement occurred after 1945 is postmodernism which had shown it?s powerful effects in every aspect of life. It?s a movement that can?t be defined with a simple sentence because postmodernism has lots of components and directions. A postmodernist reflects history?s theological interpretations. When we talk about post-modernism we also take the concept modernism in our concept. Postmodernism is defined related to modernism as? the legalization of illegal parts of modernism?. Modernity and postmodernity appear and reappear in philosophical, literary and other texts in what is at first sight a bewildering array of guises.

Postmodernism combines simultaneous fragmentation and blurring of boundaries in a universe where no absolute truth governs the definition of reality and morality. This is in contrast to modernism, which emphasizes the coming together of the multifaceted, sometimes conflicting aspects of life into a unified whole that can be realized. Postmodernism accepts the conflicts as the standard mode of existence. Unlike the consensus sought by modernism, postmodernism accepts discensus, and even proclaims that one unified way of seeing things is impossible.

Postmodernism undermines the modernist notion of what Jean-Francois Lyotard describes as meta-narratives, or over-arching, absolute stories that explain the nature of the world. One of the difficulties with meta-narratives is that they only present the world from one perspective, even when it may make sense from several different angles. Trying to force everything to be seen only through the eyes of one point of view is referred to as colonization. The term can be used abstractly or figuratively to describe imposing a certain view or interpretation of something, but it is derived from examining the political and social domination that has been exercised over smaller nations and minorities by Imperialism and ethnocentrism. Postmodernism tends to encourage placing value on the unassimilated other- on accepting and respecting differences and not oppressing the other.

The postmodern celebration of difference can be seen in the experimental nature of postmodern art, architecture, and writing. These forms usually take liberties with conventional forms, and often involve bricolage, which is combining different forms and styles in a collage-like fashion.

Sociology and the society has a big role in postmodern changing. Connected with technology, industry, art and information postmodernism had a shield on the society and duplicated it?s power with these aspects of life everyday.

Information as a concept comes into the world trailing clouds of glory. It?s nothing less, it?s most eminent popularizer . In control and communication- the heart of information people always fighting nature?s tendency to degrade the organized and destroy the meaningful tendency. Information is a requirement of society?s survival. It permits necessarily exchanges between our environment and us. To live effectively is to live with adequate information. Thus, communication and control belong to the essence of man?s inner life, even as they belong to his life in society.

Especially films, TV fashion, music have a very big poverty in postmodern culture. TV and video had an effect on the society and attracted the society with visual communication in postmodern changing. It?s hardly surprising that TV and video should have attracted such attention from theorists of postmodernism. Like film, TV and video are mass cultural media, which employ techniques of technological reproduction. As such, they seem structurally to embody a surpassing of modernist narrative of individual artist struggling to transform a particular physical medium. Uniqueness, permanence and transience and anonymity. At the same time, both film and video seem to offer certain possibilities of a reawakened radical impetus, and the emergence of avant-garde video art is evidence of this. As such, TV and video encompass, like film, the two worlds of mass culture and minority avant-garde culture. Another way of saying this is that video exemplifies in a garde disruptive strategies and the process whereby such strategies the global spread of TV

expertise, both in production and consumption, that make this question of transgression and incorporation recur with violent persistence. A further reason to see mass culture as central of our understanding of postmodernism in that our global image-driven, electronic culture seems to be bringing about the larger epistemological shift that poststructuralist thought announces: the idea that there is no escape from representation is given special point by our experience of mass consumer culture that surrounds and invades us with a ceaseless flow of images and invades us with a ceaseless flow of images and information. One of the most striking developments in late twentieth century American Culture is the extend to which TV, film, radio popular music, and consumer culture have become an inextricable part of consciousness. Contemporary mass culture has done nothing more than give new material manifestation to an ancient problem. Global electronic mass culture has to an unprecedented extend saturated contemporary society and contemporary psyche with images and newly imperils the distinctions between image and reality self and world inside and outside that have grounded claims to knowledge in western rational and empirical traditions. Enabled by postwar developments in computing and telecommunications technologies and considered as a part a complex transformation of global economy, today?s mass consumer culture is not simply a return of shadows flickering on the walls of Plato?s cave, but historically distinct phenomenon that defines postmodern period.

One of the most striking and representative areas of postmodernist theory of popular culture is fashion. Although it remains unorganized in any institutional sense, the study of fashion as cultural practice has produced some striking analyses of effects of postmodernism in this, the most intimate, general and widely experienced area of socio-cultural life. The history of fashion does have a significant and well addressed modernist phase. The insistence on purity and function, along with the hatted of superfluous ornament. It is even possible to conceive the invention of something like a modernist body the slim and functional female figure of 1920?s, liberated from the corset and the paraphelia of female ornament. , But also compelled to pay conscious attention to the body via the internalized artifice of diet and exercise. The predictable form of postmodern departure from this would of course be return to ornament, decoration and stylistic eclecticism, and it?s indeed possible to see this in the abundant multiplicity of styles and accelerated rhythm of fashion from the prosperous years of the 1960?s onwards.

The Laswell Formula and it?s transformed to a graphic model for explaining effects of postmodernism in society. It?s a basic model that explains the movement very well. The model develops Communicator, Message, Medium, Receiver, and Effect. I think postmodernism developed like in this model. Communicator has been sometimes an artwork; an architectural work, a dress, a song or a poet message is always hidden in these works of art or these kinds of communicators. The artist or architect decides his message in his mind and reflects it in his works. The way to communicate with society is the works of the people whom wants to give a message to society. The receiver is the society and they take the message given by the communicators after these processes. The main purpose of all these are to give the message to the society, which is the receiver. After that society takes the message and the message effects every part of society differently. Every receiver takes the message differently and different effects are created on society.

As a result, after all the process postmodernism is an eminently contestable concept. As it?s reference points emerge in the philosophers, social theorists, film makers, painters, sculptors, photographers, architects, designers, novelists, poets and even politicians and generals, they create major crises of interpretation. This movement had a big success when it?s observed in communication. The message sent to the receivers very successfully also receivers had a communication between themselves so postmodernism effected all aspects of social life.