History Of The Intel Corporation Essay, Research Paper
History of The Intel Corporation
The Intel Corporation is the largest manufacturer of computer devices in
the world. In this research paper I will discuss where, ehrn, and how Intel was
founded, the immediate effects that Intel made on the market, their marketing
strategies, their competition, and finally, what Intel plans to do in the future.
Intel didn’t just start out of thin air, it was created after Bob Noyce
and Gordon Moore first founded Fairchild Semiconductor with six other colleagues.
Fairchild Semiconductor was going pretty well for about ten years when Bob and
Gordon decided to resign because they were tired of not being able to do things
the way they wanted to; they proceeded to establish a new integrated cicuits
electronics company. Gordon suggested that semiconductor memory looked
promising enough to risk starting a new company. Intel was born.
Intel made quite an impact on the industry soon after it was founded.
The sales revenues jumped enormously through Intel’s International exspansion to
many countries including Europe and the Phillipines in the early 70’s. From
1969 to 1970 Intel’s revenues went up by almost four-million dollars! Today,
Intel is one of the biggest companies pulling in billions and billions of
dollars each year.
Intel has had many factors over the years that has allowed it to
monopolize the computer industry thus resulting in small competition. First of
all, Intel is almost 25 years ahead of it’s competitors. Therefore, most
companies are just starting out and have little or no effect on Intel’s sales.
Another reason is obviously Intel’s reputation. They have built up such a
standard of excellence that when someone hears the word Intel they think high-
quality.
Intel’s popularity, reputation, and revenues are a direct result of
their marketing strategies. Again, one of the most important factors that has
made Intel so sucessful is their reputation that has been built up since they
started. The Intel Inside program which was launced in May of 1991 was a
promotional campaign that placed the Intel Inside Logo on all computers
containing the new 486 processor. Clever and effective advertising has also
increased Intel’s popularity. One of the most popular commercials advertising
the Pentium processor shows a fly-through inside a computer then it scans down
showing the Intel Logo on the processor.
Intel definately has a very bright future ahead of them. By continually
creating faster and more advanced processors and other computer components.
They are always one step ahead of the competition which makes them a leader.
Название реферата: History Of The Intel Corporation Essay Research
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