Energizer Batteries Essay Research Paper Energizer batteries

world, like Notre Dame in France, an island in the Bermuda

Triangle, et cetera) with the sounds which naturally occur at

these sites, then having one’s ears assailed with those @%!#$

drums! It is now that the viewer subconsciously realizes that yes,

the bunny has truly “escaped” from the jail called the television

studio, and is now free to roam the world and do as it pleases

(which is simply just to follow the beat of his own drummer [being

himself {this is getting WAY too parenthetical}]). A similar

correlation can be made from this thought and another scene

involving toys and freedom/incarceration: in the movie “Toys” with

Robin Williams (which I truly hated, sans the Magritte style it

used), a war is declared within the toy factory. To help Robin’s

side towards freedom from the maze the other side created, toys of

the company became “accessorized”, if you will, with various

military tools. Robin exclaims, “F.A.O. Schwartzkopf!”

However, a note must be made. Initially, the advertising campaign

did poorly, and the ad company did not know why, until they

realized that the public was not looking for Energizer batteries,

but “the bunny batteries.” It was at this time that the ad

campaign persuaded the company to put the bunny on the packaging.

It worked. People bought the batteries simply because of one

thought that ran through their collective head: “That @%!#$ bunny

won’t ever stop, so I’ll buy batteries that won’t ever stop! I

need batteries that will last as long as possible!” Furthermore,

the ads were the first ads in a long time that actually made us

sit up and take notice. Most couch potatoes sit through

commercials subconsciously, not even aware that they exist in the

first place. The Energizer ads put a stop to this in two ways: it

placed a continuous (therefore, annoying) bass drum beat

throughout the commercials, and ran ads which interrupted a “fake”

commercial. These commercials essentially parody other

commercials, which is why we sit up and take notice. American

television commercials are so popular and so well-loved, that some

of us can recite ad jingles or plots on command. To quote H. Ross

Perot, “this is sad.” We don’t have anything better or more

constructive to do with our lives except to be couch potatoes and

junk-food junkies and screen-staring sillies and wastes of space.

Wake up, America. If this truly is popular culture, then I don’t

want to be cultured in this population.

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