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Clean Clear And Beautiful Skin Essay Research

Clean, Clear, And Beautiful Skin Essay, Research Paper


One of the most popular trends of today is to have clean, clear, and beautiful skin. This


advertisement placed by SmithKline Beecham in the popular teen magazine,YM, rves to


help people have healthier skin. The ad appeals to the teenager who wants to have their


skin gently cleaned, pores that are deep cleaned, and most importantly prevention of


pimples.


To emphasize the benefits of skin care products the headline states, ?3 steps to cleaner,


healthier skin? in big letters. This statement immediately grabs the attention of


the reader. ( It is very important to have a catchy phrase or bold statement going across


the top of the page, this will attract the reader.) Directly below the heading there are three


separate pictures of skin cleansing products. The first product is OXY facial cleansing


wash, below that is a jar of OXY deep pore cleansing pads, and the third product is a


tube of OXY deep action night formula. Next to the three products is a dark, blue


column explaining OXY products.


The first explanation is how OXY gently cleans the surface of your skin. It states, ? using


a gentle facial wash, lather in hands and massage lightly. Scrubbing pores can actually


make them worse.” The second explanation is how OXY uses salicylic acid to deep clean


pores. It states, ? After gently cleansing the surface of your skin, clean deep into pores


once a day with salicylic acid medicine?.” The third explanation is how OXY prevents


pimples with benzoyl peroxide. This states, ? After gently cleansing the surface of your


skin, eliminate acne bacteria deep in the pores once a day with 2.5% benzoyl


peroxide?.” . At the bottom of the column the

re is a paragraph that says, ? If you do


not see improvement after using this regimen correctly, then it is recommended that you


see a Dermatologist . ( A Dermatologist is a physician who specializes in skin health.) By


the advertiser putting that statement there, it makes the reader feel that OXY really trusts


their products, and that OXY really cares about their customers. The last eye-catching


statement the advertisement has is at the bottom of the page in big, black letters. The


statement says, ? Nothing looks better than skin with balance.” This really makes the


reader feel that OXY will make their skin well balanced and beautiful.


To emphasize the importance of deep cleaned pores the bottles of skin


cleansers are placed in a pool of sparkling water.( The purpose of the bottles being in


water is to make the reader feel like if they use this product their skin will sparkle like that


too). Behind the water is a slight color enhancement. The colors of purple, pink,


green, and yellow bring out a more appealing look to the reader. It catches the readers


eye and makes them want to read the advertisement.


There are a lot of different types of skin cleansing products out in the market. In order for


a company to stay competitive is very important they maintain their prices at a reasonable


price, they have reliable products, and that they have good advertisements.


Without good advertisements, the reader will continue on reading and not bother to look


at the advertisement. On the other hand, if the advertisement catches the reader’s eye,


it will make the reader consider looking at, reading it, and possibly buying. If a company


wants anything to sell productively, they must good advertisement skills.

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