The Advantage Of Commercials Essay, Research Paper
The Advantage of Commercials
It began in the early 1940’s and to this day still is in many of our
lives, even more so then before. It’s the TV that I’m referring to. The TV
started only as only musicals on it,. But eventually proceeded up to today’s
oriented world, with movies, sports, and violence. Today more than 98% of all
households have a TV. Over 75,000,000 of TV sets are color. To how haw our
lives depend on TV; according to A.C. Nielsen, America watches more than 7 hours
per day. Many people say TV has many disadvantaged, like expensive commercials.
For example, on 30 second commercials in the 1984 Super Bowl cost approximately
450,000 dollars. If you just look at the price it sounds costly, but in reality
TV is one of the most cost-efficient media there is. Not only is cost an
advantage of TV commercials, so are TV’s impact credibility, selectivity, and
flexibility.
Television is powerful in may ways, mostly by having the ability to
combine all major medial into one media called commercials. TV commercials are
like direct mail because it comes directly to the consumer in his or her house.
It is like the radio because TV has to have sound to make it powerful impact.
It is also similar to print or newspapers because TV is able to show the product
alone, in a setting, or in use. Finally, unlike any other advertising vehicle,
TV can portray the object in motion while the other forms of media cannot.
TV is believable mostly because of the old of “seeing is believing” an
that is what TV does. Commercials have an unbelievable capacity to induce
belief because of this old saying. The other major print that make TV
commercial believable is that the actors make the commercials and A or the A+.
What is meant by this is that when and actor uses a product on TV and has a
satisfying look on his or her face, that’s implying
it’s job effectively. Also the actors can demonstrate the product tooo The
most common way to prove a product worthyness, is to test it against a well
known competitor. All of these ways make TV commercials not only very believing,
but also very persuading.
The next quality that TV commercials have is that the commercials are
selective. Commercials can reach any target audience. For example, if a
commercial is toward children, the commercial will be played in between after
school programs that the children like. If commercial is directed toward
housewives, they will be played mostly during the midmorning and afternoon.
Another way TV commercials are selective national chain stores can advertise in
markets in which a store or product needs extra support, or have sales are the
greatest to keep them the greatest.
Finally, TV commercials are flexible they are flexible in the way they
can purchase time on TV locally, regionally. TV is also flexible in how both
local and national companies can use this type of media if it suits their needs
and budget. As one can plainly see, if you own a nationally known business, you
can broadcast their selling messages either from coast to coast or in selected
local markets. As stated before, the reason small companies can advertise with
TV commercials is because of it’s comparatively low cost to all other forms of
media.
With such a vast number of people being affected by a TV commercial,
there is no doubt that it is, by far the best form of media TV commercials have
the ability to reach people, it’s powerful, believable, selective, and flexible.
The availability of getting a commercial is high, with a price on it to
hopefully fit your budget. While the other forms of media a good job at
communicating with the buyers, TV commercials top off all other ways of media by
the advantages stated before.