Coca Cola Essay Research Paper Its tasty

Coca Cola Essay, Research Paper

Its tasty, cool, and fizzy; its Coca Cola! The number one drink, Coca-Cola floods the world with its luscious taste. Coca-cola (Coke as it is popularly known) the giant multinational company has broken all the barriers of social, political and geographical boundaries to establish itself as market leader in nonalcoholic beverages. This captivating success of the Coca-Cola is achieved through its history, ingredients and its company s powerful profile.

The History of Coca-Cola dates back over a century in the city of Atlanta, Georgia. Fearing a ban on alcohol, due to the announced prohibition coming into force in Atlanta, John S. Pemberton changed his famous French Wine of coca. And so, on May 8th 1886, was born the most famous drink of all times, Coca-Cola. The initial success of Coca-Cola, due to the vigorous advertising campaign, goes to Frank Robinson, one of the founding parties of the company. It was Robinson who was responsible for the white spencerian handwriting on red background that would become the most famous trademark in the world. # His advertisements indicated that Coca-Cola was a Soda Fountain Drink, and not a medicine that was mixed with plain water. But Pemberton cheated Robinson out of his partnership. As revenge Robinson helped Asa Candler, a successful drugstore owner, to outright buy all the interests in Coca-Cola in 1888. Candler in turn removed cocaine from the drink around 1903. He also kept Frank Robinson in charge of the vigorous advertising, which in 1890 even exceeded the sales. In 1906 Frank was demoted as the head of advertising, but he kept working for the company until his retirement, in 1913. Candler s marketing strategy of giving away the bottling rights to Benjamin Franklin Thomas and Joseph Brown Whitehead paid off handsomely when in 1919 every major city in the United States had a Coca-Cola bottling plant. In 1917 Coca-Cola had to fight on many fronts to protect its product, trademark and contract with the bottlers. It managed to prove in the courts that it was not violating any Food and Drug Laws because the cocoa leaf used was actually decocanized. Having being elected the Mayor of Atlanta City and facing the problem of his dying wife, Candler willed his company to his children. In a twist of events, Sam Dobbs, the very nephew whom Candler had backed earlier against Frank Robinson, conspired to convince Candler s children to sell the company for $25 million to a corporate raider, Earnest Woodruff. In turn he got the presidency and one-third voting rights of the company. The saddest part of the story is that Asa Candler for whom the family meant so much was informed of the sale of his company not by his children but by the newspaper reports. From here onwards Coca-Cola is not owned by single man, but by a huge organization.