Bmw Series Essay, Research Paper
BMW series
bmw 3 series:
Extra centimetres in the interior, more miles to the
gallon, better emissions figures. Just three of the
on-paper improvements in the third-generation 3
Series sedan. Yet the figures only tell half the story.
does: in the effortless yet seductive way it delivers its
power, in the way the cabin cossets its occupants with
the finest materials, and in the unmatched poise with
which it sweeps round bends. It’s a package so
complete, so sophisticated and so satisfying, it
redefines the sports sedan.
bmw 5 series:
The wisdom to learn from experience, the
courage to push the limits: this is the
combination that leads to lasting
success, also in the world of automotive
engineering. Design, comfort, safety and
performance are the pillars upon which
the success of the BMW 5 Series rests.
bmw serie 7 :
The BMW 7 Series was created from a single defining
principle: timelessness. This is a vehicle that
expresses the essence of BMW: Dynamic agility.
Unequalled elegance. Self-assured, understated
style. The 7 Series represents the highest levels of
technical sophistication unified by classic design. Like
its predecessors, this is a car that does more than
simply follow the spirit of the times. The BMW 7 Series
defines it.
history of bmw in the middle east:
A brief history
In a way, BMW’s history in the Middle East goes
back to the year 1924, when BMW was still only an
aircraft-turbine manufacturer.
That year the first intercontinental flight powered by
BMW engines went to Persia.
July 1976 – the first BMW car officially sold in the
UAE was a BMW 520i.
1994: The BMW regional office opened in Dubai. It was the first regional
office of a European car manufacturer in the Middle East.
In mid-1996 the regional training centre for BMW
mechanics began operations in Dubai. A year
later, a similar centre was opened in Cairo,
Egypt.
The first worldwide launch of a new BMW product in the Middle East took
place in Oman in March 1997, when the BMW L7 was launched at the Al
Bustan Palace Hotel in Muscat.
The first BMW assembly plant in the Middle
East was opened in June 1997 in Egypt. Quality
cars “Made by BMW”, but assembled in the
Middle East have been delivered to customers
since late July 1997.
facts & figures :
Business Overview
After the establishment of the BMW Middle East office in 1994 there has
been a double digit increase of sales figures for three years in a row:
1995: +17%
1996: +25%
1997: +35%
This extraordinary development is mainly due to the execellence of BMW
products. The range of BMW luxury cars is constantly developing with at
least two new models every year. In the Middle East, the brand has also
benefitted from an overall prosperous economic situation with a continuously
strong US Dollar and firm oil prices.
In line with the worldwide development, the BMW 7 Series has become the
most successful car in the upper luxury segment. With the introduction of
the BMW L7, the absolute star in luxury and exclusivity, BMW has pushed
its drive for leadership in this segment even further
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