РефератыИностранный языкInInternet Advertising Essay Research Paper Internet Advertising

Internet Advertising Essay Research Paper Internet Advertising

Internet Advertising Essay, Research Paper


Internet Advertising


There are two primary ways to advertise on the Internet:


1.Register your Web site with major search engines so Internet


visitors can find you.


2.Place an “ad banner” for your site on another Web site that has a


lot of traffic (viewers). Ad banners allow viewers to link to your


site when they click on the banner.


Internet Advertising Advantages


Relatively cost-effective. The costs can also be independent of


the size of the audience. For example, a Web presence will cost


the same regardless of how many viewers your site has. (You will,


however, need to make sure your Internet Service Provider can


handle the volume of viewers you anticipate having.)


Advertisers can target specific types of viewers by positioning


an ad banner on related Web sites. For example, if you’re


targeting people seeking information on a specific topic, you can


purchase ad space on Web pages that are related to this category


in the major search engines (Yahoo, Infoseek, Lycos, WONET -


The Women’s Online Network, etc.). So, an organic herb farmer


selling through mail order might advertise through the “or

ganic


foods” or “gourmet cooking” category. The indexing structure of


these sites allows you to target your audience by geographic


location and related interest area.


Messages can be timely because editing the content is often easy


and instantaneous.


Ads on the Internet can be interactive. You can request viewer


feedback, take orders or answer questions instantly.


Ad banners can run with as much frequency as you choose. The


Internet is constantly available!


Internet advertisers can potentially reach a global audience. Aside


from language barriers, anyone at any location in the world can


access information about your products or services.


Internet Advertising Disadvantages


Internet advertising should not be approached in a vacuum.


Instead, it should be one component of a comprehensive Internet


Marketing strategy.


Although the popularity of the Internet is rising remarkably, it is


difficult to gage the impact of advertising on the Internet.


The range of costs to advertise on the Internet can vary greatly. It


is best to compare a number of highly-frequented sites to


determine the best way to spend your advertising dollars.

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