РефератыИностранный языкTeTelevision A Positive Or Negatative Impact

Television A Positive Or Negatative Impact

Television: A Positive Or Negatative Impact On Children Essay, Research Paper


Television: A posotive or negative impact on childrenTelevision: A positive or


negative impact on children


Introduction


Do children learn from television? Are some children more drawn to television


than others? Do infants and toddlers pay attention to and understand television?


Which type of television programming are most effective with children? Do the


behavior in television shows provide a model for the behavior of a child? Does


advertising on television affect children? Do children obtain a “release or


“purging” of their emotions from their vicarious involvement in television


shows? Does the content of television entertainment affect a child’s conception


of his or her own sex roles and his or her feelings toward his or her ethnicity?


Does it affect his or her conception of opposite sex roles? Which activities in


a child’s life are replaced by television viewing? Does watching a lot of


television affect a child’s ability to read? Does it affect his or her


preference for reading? Does it affect the amount of time he or she usually


spends with books? How does television viewing fit into family life? Within the


family, who chooses the programs to be watched? Do children accept the racial


stereotypes they see on television? Do they accept the national and religious


stereotypes? Do children in different socioeconomic statuses typically have


different habits of watching television? Do intelligent children differ from not


so bright children in their use of television? Which techniques of television


production increase children’s interest and attentiveness? Can young children


watch television while simultaneously engaging in activities not related to


television? Do children accept the stereotypes of occupations presented on


television? (Murray 1)


These are just some of the questions that researchers have tried to answer over


the years pertaining to children and television. In today’s media age, it is no


surprise that people are becoming more and more concerned with how television


can affect children. Television is often referred to as the ‘electronic


babysitter’ because it is often used to entertain children when parents have


other things that they need to do. From my own experiences and observations I


can say with great certainty that television is becoming more and more a part of


the lives of children.


That is why I chose this topic for my thesis. It is important that going into an


industry like broadcasting I am aware that the things people take for granted


when putting shows on the air may have a profound (or not so profound) impact on


someone’s life.


Television can have a positive or negative impact on a child. It all depends on


many different levels of variables. These variables can include gender,


socioeconomic status, race, religion, age, hair color, or anything else that may


make one person different from another. For example, a girl with blond hair may


feel that she too may not be so bright after viewing an episode of Married with


Children. This example, although a bit far-fetched, demonstrates the idea of how


children’ s views of themselves may be effected by television. There are many


classic examples that people can use when trying to argue that television can


have a negative impact on children. One example that I’m sure most people are


familiar with is the case in which a five-year-old Ohio boy set his trailer home


on fire, killing his baby sister. His mother immediately blamed the incident on


the animated MTV show Beavis and Butthead, a show that features two teenage boys


prone to bouts of pyromania. MTV argued that Beavis and Butthead come on late in


the evening, usually after 10 PM. At that time of night, what the child was


watching should have been being monitored because most shows that are on that


late at night are intended for more mature audiences.


That raises another age-old question. How much responsibility is to be placed on


the broadcasters and how much should be placed on the parents? Rightfully so, if


parents want their children to watch educational shows on television they should


be available. However, should broadcasters have to limit what they show on


television because of children?


As I did my research for this paper, I set out to find research that proves that


television can have a positive effect on children. I did find research to


substantiate this, which I will get into later on in the paper, but first I want


to discuss why I chose to go that route. I think that it is easy to blame


television or, the media in general for the plagues that ail society today. As a


young woman choosing to go into this field, I don’t feel that this is


necessarily the case at all. I do think that the media should take some


responsibility for what they show, but they are not totally to blame for the


problems in society.


Technology, Television and Society – A brief summary of how television (and


other forms of mass media get integrated into society, and the effect that they


cause)


Media is presented through various forms of technology. As new technology is


introduced, we as a society must either adapt to it or we could end up being


left behind. According to media researcher Cecilia Tichi, new technological


advancements go through three stages of socialization while being integrated


into our day to day lives. The three stages are:


1. Initiation


2. Naturalization


3. Defamiliarization


The introduction of a new technology medium is referred to as initiation. This


is not an easy process as the vast majority of people are resistant to change.


The new medium remains a mystery to many people until they are able to overcome


their fears of it.


The introduction of television in the early forties provided confusion and


apprehension. People were accustomed to hearing stories on the radio and now


suddenly they could visually watch them too. This was too much for many people


to digest. The fear of television was not only of what could be seen, but also


of the actual set itself.


Something about having this large box in their living room caused a sense


unease. Much of the uneasy feelings which were felt, were forms of fear. Fear of


what role the television would play in their lives, how it would affect their


family, what type of morals would it teach, and exactly what it was. After all,


TV was known as the “biggest window in the world.”


Dumont attempted to overcome these fears by creating an advertising company to


inform the public and educate. This was all in attempt to help the people


understand the role television could play in their lives.


Naturalization is the biggest stage in a medium’s life. Once a medium is


integrated into our lives, this form of technology becomes part of the natural


order in our day to day activities. At this point the medium affects language,


social norms, and can even replace human interaction.


How can a technological medium affect our language you say? We all can remember


the movie “Valley Girl,” if not, perhaps the more recent movie “Clueless.” These


movies encoded new phrases such as “What-ever” and “As if!” which were quickly


integrated into day to day conversation, therefore causing a change in our


language and in human interaction.


Television affected social norms. TV guide published a list of etiquette rules


for unwanted guests who stopped by to watch TV in the early to mid-sixties.


Television also created a whole new form of dining with Campbell’s introduction


of TV dinners in the 60’s. Instead of dinner at the dining room table, people


began eating TV dinners on their shiny new TV trays right in front of the


television. Television can all be used to replace human interaction. An example


of decreased human interaction that I mentioned earlier is when people allow


their television to act as a babysitter for their children. Barney (as annoying


as some adults find him) is now available to tell night-time bedtime stories to


children by simply popping a tape into the VCR.


Once the medium has been naturally integrated into our lives, there comes a time


when we want more. We become bored with the same old shows, programming, actors,


content and demand to see more. How do we make our demands? Well, several ways.


But mainly by not tuning in. In response to these demands, formats are


constantly being changed, programs upgraded, and new approaches to the same


medium are being created. All of this happens to inspire new interest in the


medium, or for companies to keep the advantage against competitors.


These three stages of interaction are constantly occurring at different levels


for all mediums. Economic status has the largest bearing on which stage a person


is in. For example, the new HDTV (High Definition Television). I’m sure that


when the price decreases, as with most electronic or technologically advanced


items, the popularity of them will increase. People just have to be able to


afford them first.


Children, Television and Violence


Whenever the thought of how television affects children pops into someone’s


mind, the first thing that they think about is the amount of violence on


television. Most mass communication scientists, as well as most people in


general tend to feel that the more violence a child witnesses on television, the


more aggressive he or she beco

mes. Over 1000 studies have been done to confirm


this link.


People believe that essentially, media violence legitimizes and contributes to a


culture of violence and the acceptance of violence as an effective solution to


problems. The National Coalition on Television Violence have created media


violence guidelines which describe violent acts as those that involve an agent


and a victim, contain an expression of overt force, and are committed with


deliberate and hostile intent. NCTV guidelines do not include accidents,


emotional displays, horseplay, slapstick, treats, and sports activities as acts


of violence.


Accepting this definition of media violence, it is said that by age 18, the


average American child will have viewed about 200,000 acts of violence on


television alone. The level of violence during Saturday morning cartoons is


higher than the level of violence during prime time. There are 3 to 5 violent


acts per hour in prime time, versus 20 to 25 acts per hour on Saturday morning.


One of the major problems with television violence, especially in cartoons, is


that it fails to show the consequences of violence. As a result, children don’t


learn the real consequences of violence. Whether or not television violence


produces violent people is disputable. Media violence, in my opinion, can not be


said to have a direct effect on viewer actions. However, many people share the


abundance of violence does have an effect on our mental well being. Such


messages reinforce beliefs that the world is a violent and generally unsafe


place, violence is an effective solution to problems, and violence is safe,


gratifying, glamorous, and again, often have no apparent consequences.


Albert Bandura, a professor at Stanford University, did one of the first


experiments that dealt with trying to prove the relationship between violence on


television and aggression in children. Bandura showed a clip of a man beating a


“bobo” doll to a number of children. He then left the each child alone in a room


with a “bobo” doll. At one point the children would start to beat up the doll,


reenacting what they had saw being done in the clip.


A case study done by Aletha Huston-Stein and her colleagues assessed the effects


of viewing both violent or nonviolent (prosocial) television programming. In


this study, about one hundred pre-school aged children enrolled in a nursery


school at Penn State University were divided into three groups and were assigned


to watch a particular diet of programming. The children watched either a diet of


Batman and Superman cartoons, a diet of Mister Rogers’ Neighborhood, or a diet


of neutral programming (programs designed for pre-schoolers that contained


neither violence nor prosocial messages).


Huston-Stein and her colleagues observed the youngsters on the playground and in


the classroom for two weeks to assess the level of aggressive and helpful


behavior displayed by the children. Then the children viewed the program diet


one half hour a day, three days a week for four weeks. They watched twelve


half-hour episodes of the diet to which they were assigned.


The researched found that the youngsters who watched the Batman and Superman


cartoons were more physically active, both in the classroom and on the


playground. Also, they were more likely to get into fights and arguments with


each other, play roughly with toys, break toys, snatch toys from others, and get


into little altercations. No mass murders broke out, but they were simply more


aggressive and had more aggressive encounters. The other group that watched


Mister Rogers’ Neighborhood was much more likely to play cooperatively with


their toys, spontaneously offer to help the teacher, and engage in what might be


called “positive peer counseling”. In this latter instance, the focus of Mister


Rogers’ sessions was similar to peer counseling. That is being kind, being


sensitive to others needs, and being concerned about others feelings. For


example, Fred Rogers might suggest that if someone looks sad, you could say,


“Gee, you look sad today, are you feeling okay? Do you want to go play or do


something?”


The group that watched the neutral programming was neither more aggressive nor


more helpful. However, what is interesting about this study is that it shows


both sides of the coin. What children watch does affect them, both positively,


as in the case of the children who watched Mister Rogers’ Neighborhood, and


negatively, as in the case of the children who watched the Batman and Superman


cartoons. (Murray ) There is a wide range of studies similar to the Bandura and


Huston-Stein project that addresses the short-term effects of children viewing


violence.


Children, Television and Literacy


One theory that interested me when it came to children, television and literacy


is the interest stimulation theory. This theory looks at television as a


positive thing in the lives of children. According to this theory, television


introduces children to new ideas and topics that they ordinarily might not get


exposed to. In turn, if the presentation of the idea is done interestingly


enough it sparks the child’s interest in the topic causing him or her to go out


seeking more information about this.


Television’s persuaders and entertainers opened up new gateways of learning for


children. No longer were they confined to their immediate environment. With


television, many of the conceptual and logical barriers to extending children’s


experiences posed by other media were virtually swept away. Its very


accessibility meant that children were exposed to ideas, events, and places that


were once reserved for adults alone.


The interest stimulation theory proposes that television can enhance learning by


stimulating children’s interests, therefore creating a hunger for further


information. For example, once having viewed a program on a given topic,


children will be more likely to display a greater interest in the classroom.


Similarly, they will read a book if they have seen the movie or the television


show based on it. This theory implicitly states that interests lead to action.


In this respect, the benefits of television are potentially two-fold. By


stimulating new interests, young viewers will gain knowledge and then try to


obtain even further knowledge on these same topics.


Exactly what kinds of interests does television spark? Hope that television


might stimulate children to learn about topics as unexpected as archeology were


countered by the corresponding fear that they might be learning the wrong kinds


of things. The interest stimulation theory, therefore, has undergone a rather


complex history. Initial research focused on the interests and knowledge gained


incidentally through television. Himmelweit, Oppenheim, and Vince (1958), for


example, analyzed the extent to which television stimulated children to take up


new hobbies and interests. The 1970’s and early 1980’s, however saw an


unprecedented effort to use television intentionally as a powerful motivating


force to influence the learning goals in the schools. Here, teachers were


encouraged to directly intervene by linking children’s interest in television


and specific areas of school curricula such as social studies and language arts.


(Literacy )


There have been many instances in which I have seen this theory put into


practice. One such way that I saw is called ‘Cable in the Classroom’. Although


it usually comes on at weird hours of the morning, educators (teachers,


principles, etc.) are encouraged to tape these shows and show them in the


classroom to spark interest and discussion. The topics of these programs can


range from ‘the dangers of drugs’ to the history of spiders’.


Conclusion


Television as a medium is neither good nor bad; its effects and value depend on


the types of programs broadcast and the ways in which they are used by viewers.


Television viewing is not inherently passive. Children are often cognitively


active while they view; they make choices about when and what to watch that


depend on their understanding and interests. Nevertheless, in the early years,


children’s exposure to television depends most importantly on their families. In


turn, family patterns are partly governed by the social institutions and


conditions in which they live. Again those variables like socioeconomic status


and just the living environment are very pertinent to how television can affect


children.


The early years are a critical time for the socialization of television viewing


habits. Children learn about what to watch and how much to watch through the


example set by parents. Much of their exposure to adult programs is a direct


result of viewing choices made by others in their families. Parents who are


selective or restrictive influence their children’s viewing patterns, but their


own viewing also serves as a powerful model for their children. Although


families are crucial mediators of their children’s exposure to television, their


choices are constrained by decisions in the broadcasting industry about what to


produce and broadcast and by the time requirements of jobs and schools. If


television is to become a more positive force for children’s development, the


industry has a responsibility for supplying varied, well-designed, creative


programming rather than To view the rest of this essay you must be a screwschool


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