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Tobacco Companies Targeting Young People Essay Research

Tobacco Companies Targeting Young People Essay, Research Paper


Tobacco Companies Targeting Young People


Thesis: Statistics show us that young people are the main target of the tobacco


companies.


Outline


I. Introduction


II. Two main companies


III. Tobacco industries claims


VI. Other problems


V. Stopping them from smoking


VI. Conclusion


Every day, 3,000 kids start smoking, most of them between the ages of 10


and 18. These kids add up to 90 percent of all new smokers (Roberts 38). These


statistics show us that young people are the main targets of the tobacco


companies. The cigarette manufacturers will deny it, but advertising and


promotion play a very important part in making these statistics a reality.


The two main companies in this advertising war are Marlboro and Camel.


Marlboro uses a western cowboy called the Marlboro Man, while Camel uses Joe


Camel, a hip cartoon character. Everywhere you go there is billboards or some


other kind of advertisement on these two shady characters. When I say shady, I


imply that these characters are not just figures we see but they are traps just


waiting to lure the next victim in. As kids look through magazines and see Joe


Camel driving a cool car and surrounded by beautiful women they get the idea


that in order to be somebody they need to smoke a Camel cigarette. It is not


right to prey on young people just because they are unaware of the dangers of


smoking.


The tobacco industry denies that these symbols target people less than


21 and claim that their advertising goal is simply to promote br

and switching


and loyalty. Many people disagree with this statement such as Illinois Rep.


Richard Durbin who said “If we can reduce the number of young smokers, the


tobacco companies will be in trouble and they know it”(Roberts 38).


The problem we are facing is not only with the tobacco companies but


with the young people also. The reason why I say this is because most youths


know that they are being targeted. If these kids realize that the advertising is


manipulating them, why do they still smoke? The ads reflect an image of


rebellion and fitting in. These are all the things a young person, between


childhood and adolescence, needs and desires. This type of advertising, on top


of peer pressure, is the mystery behind the rise in adolescent smoking.


How do we stop the future of America from smoking? Here are three things


that the experts recommend. Try to convince your children that smoking is not


cool. Talk to your kids at a young age about the dangers of smoking. Identify


family members who smoke and ask them to stop (Thomas 450). These are things we


all need to stress to our kids, without forcing them. When a parent tries to


force a child to do any thing the child automatically, puts up his/her defense


and rebels. This is a big reason why a lot of kids start. They’re just trying to


be independent and make decisions on their own.


Children are the most important thing we are given in life. Let’s try to


educate them while they’re young to be independent thinkers and to not be


manipulated by the tobacco companies. Maybe if my parents had used some of these


techniques I would have never started.

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