Millions Already Know Essay Research Paper Regardless

Millions Already Know Essay, Research Paper

Regardless of what you’re trying to sell, you really can’t sell it without “talking” with your prospective buyer. And in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect. All winning sales letters “talk” to the prospect by creating an image in the mind of the reader. They “set the scene” by appealing to a desire or need; and then they flow smoothly into the “visionary” part of the sales pitch by describing in detail how wonderful life will be and, how “good” the prospect is going to feel after he’s purchased your product. This is the “body or guts” of a sales letter. Overall, a winning sales letter follows a time-tested and proven formula: l) Get his attention; 2) Get him interested in what you can do for him; 3) Make him desire the benefits of your product so badly his mouth begins lo water; 4) Demand action fromhim – tell him to send for whatever it is you’re selling without delay- any procrastination on his part might cause him to lose out. Thisis called the “AIDA” for mula and it works. Sales letters that pull in the most sales are almost always two pages with 1 1/2 spaces between lines. For really big ticket items, they’ll run at least four pages – on an 11 x 17 inch sheet of paper folded in half. If your sales letter is only two pages in length, there’s nothing wrong with running it on the front and back of one sheet of 8 1/2 x 11 paper. However, your sales letter should always be on letterhead paper – your letterhead printed, and including your logo and business motto if you have one. Regardless of the length of your sales letter, it should do one thing, and that’s sell, and sell hard! If you intend to close the sale, you’ve got to do it with your sales letter. You should never be “wishy-washy” with your sales letter and expect to close the sale with a color brochure or circular. You do the actual selling and the closing of that sale with your sales letter – any brochure or circular you send along with it will just re in forcewhat you say in the sales letter. There’s been a great deal of discussion in the past few ears regarding just how long a sales letter should be. A lot of people are asking: will people really take the time to read a long sales letter. The answer is a simple and time-tested yes indeed! Surveys and tests over the years emphatically prove that longer sales letters pull even better than the shorter ones, so don’t worry about the length of your sales letter – Just make sure thatit sells your product for you! The “inside secret” is to make your sales letter so interesting, and “visionary” with the benefits you’re offering to the reader, that he