The Importance Of Walmart Essay, Research Paper
I am happy to join with you today in what will go down in history as the greatest persuasive essay regarding the prominence of Wal-Mart, in the history of our nation.
One score and twelve years ago there was a great American named Sam Walton. He was a small town merchant who had operated variety stores in Arkansas and Missouri, and he had a dream. His dream was to be the creator of what was to become the cornerstone of American society for generations to come. He was convinced that consumers would flock to a discount store with a wide array of merchandise and friendly service, and thus he decided to create Wal-Mart the super store.
I too have a dream! And that dream is that one-day all Americans will see the light and appreciate the importance of this wonderful store.
Thanks to these colossal convenience stores, we Americans can go to one place and take care of all of our needs, no matter what time of day it is. From flashlights to sticky-notes, you can get anything you need right when you need it! Let s look at Mr. Walton s personal promise of excellence as a sticky-note on the desk of every American, pledging that all men and women would be guaranteed the inalienable rights of having prompt service, friendly helpers, and the availability of every item they have ever longed for.
Wal-Mart was made by a real person, for the real people. Let s look at the facts here. Unlike some corporations whose financial expansions do not create more jobs, Wal-Mart s exceptional growth has been an engine for making jobs. In 1995,the company created 85,000 new Wal-Mart jobs and supported thousands of U.S. manufacturing jobs. More than 600,000 Americans work at Wal-Mart.
Still, what built this dream into a reality, started out with simple courtesy and respect for the community. A major key to Wal-Mart s popularity with consumers is its hometown identity. Shoppers are personally welcomed at the door by People Greeters.
That s not all! Each store honors a graduating high school senior with a college scholarship. They frequently hold bake sales to benefit local charities. Wal-Mart is for the people. In fact, locally made products are frequently and proudly displayed. There are so many more
Sam Walton believed that each Wal-Mart store should reflect the values of its customers and supports the vision they hold for their community. As a result, Wal-Mart s community outreach programs are steered by local associates who grew up in the area and understand its needs. In addition, Wal-Mart stores have launched several national efforts to help the larger, U.S. community.
Despite all of Wal-Mart s good aspects there are still some people who are skeptical about shopping there. They want quality in their products. They want consistency in their sales. They want the best merchandise for their money. They must be looking in all the wrong places because Wal-Mart is right around their corner. These poor unfortunate souls must open their eyes and come to understand that this is no K-Mart. This is no Target or Value City. This is Wal-Mart! This is the place where every one is free to enjoy great prices, great merchandise, and great service all under one roof.
Wal-Marts accomplishments since 1962 will be exceeded by not only today s associates, but also the associates of the future. That was the prediction of Sam Walton as he accepted the Medal of Freedom from President George Bush in March 1992.
I have a dream today. A dream that this will be the day when all of God s children will be able to sing with a new meaning, My Wal-Mart , tis of thee, one motto: hospitality, for thee I sing. Store where my fathers shop, store of the Zippy-Mop , located at every stop, let freedom ring.
This is my hope. I hope that this essay has proven to everyone that Wal-Mart is not just any old store. It is a Clothing Store; it is a Jewelry Boutique. It is a Floral Shop and it is a Gardening Center. It is a Hardware Store; it is a Furniture Showcase. It is a Photo Shop and it is a Supermarket.
It is all of these things and more! And if America is to be a great nation we all must know this. So let Wal-Mart s catchy jingles be heard from the hilltops of York Pennsylvania. Let Wal-Mart s low prices be advertised through the mountainous ranges of the Rockies. Let Wal-Mart show all of America that it is the best place to go for all of your daily needs and let freedom ring!